The rise of the social media manager

Undoubtedly, social media is one of the most popular platforms today. With billions of users across the globe, it is no surprise that businesses are increasingly looking for social media managers to help them promote their products and services.

A social media manager has the onus to create and manage a company’s social media strategy. They create content, engage with followers, and track analytics to ensure that the company’s social media presence is effective. With the immense rise in the popularity of social media, we expect a sharp movement in demand for social media managers. If you have experience in social media and are interested in a career in this field, now is the time to start pursuing it.

Here are a few statistics that portray the boom of social media and the roles of social media managers:

Key Points

● Between 2021 and 2022, social media users increased by over 10%.
● Approximately 4.62 billion people across the globe use social media.
● Social media has grown at a compound annual growth rate of 12% since 2012.

Roles of social media managers

The social media manager assists in creating and maintaining a strong online presence for a company or organisation. They develop and implement social media strategies, create and curate content, monitor and engage with users, and measure the success of social media campaigns. In addition to being skilled in social media platforms and tools, a successful social media manager must have excellent communication and writing skills and manage projects and deadlines effectively.

Why is the role of social media manager gaining popularity?

A few reasons rationalise the rise of social media managers.

● Firstly, with the advent of social media, businesses have reached a larger audience than ever.
● Next, social media provides a unique opportunity for businesses to connect with their customers and build relationships.
● Finally, social media is a cost-effective way for businesses to promote their products and services.

Throwing light on the scope of social media manager

The need for social media managers will only grow as the world becomes increasingly modernised and digitised. With the ability to reach a vast audience and engage with customers personally, social media managers play a vital role in any organisation.

The future looks bright for social media managers. With the right skills and creativity, they can help any business to reach new heights. With the vast array of tools and platforms available, they can tailor their strategies to fit any organisation’s needs.

So if you’re looking for a challenging and rewarding career, social media management is a great option. It is the best time to get started.