Directory.com.au · For Service Businesses

Websites and AI for service businesses that can’t always pick up the phone.

We design fast, lead-capturing websites and integrate practical AI tools that book jobs, qualify enquiries, and chase reviews — so your business keeps running while you’re under a sink, on a roof, or between jobs.

Australian-owned Mobile-first & click-to-call Built around how you actually work
Today · Wed 15 Apr
8 jobs
8:00
Burst pipe · Brunswick
Emergency · 1.5hr
Done
10:30
Hot water replace · Fitzroy
Booked via website · 2hr
Now
1:00
Tap repair · Collingwood
AI-booked overnight · 45min
3:30
Drain clear · Carlton North
Quote requested · 1hr
AI saved 47min via smart routing
AI booked a new job
Tap repair · Collingwood · 1pm
Pre-paid deposit · confirmed
Trades & service businesses we work with
Plumbers Electricians Cleaners HVAC technicians Painters Lawn & garden Pest control Locksmiths Carpet & pressure cleaners Mobile mechanics Pool maintenance Handymen
What we do

Two services, built to win you more jobs.

Most service businesses don’t need a flashy agency website — they need a fast site that captures the call, and a few smart automations that handle bookings while they’re working.

— 01

Web design for service businesses

Mobile-first websites built around the moment a customer needs you — fast loading, click-to-call, clear pricing, real photos.

  • Big, sticky click-to-call button on every page
  • Service area maps so customers know you cover them
  • License, insurance, and credentials displayed up front
  • Reviews and before/after photos that close the lead
  • Online booking form linked directly to your calendar
Start a website project
New for 2026
— 02

AI integration for service businesses

Practical AI that handles bookings, qualifies leads, schedules visits, and chases reviews — so you stop losing work to whoever picked up the phone first.

  • 24/7 AI receptionist that takes bookings while you work
  • Smart quote estimator from job descriptions and photos
  • Route optimisation that groups jobs by area
  • Automatic review chasing at the right moment
  • Recurring service reminders for past customers
Explore AI integration
Why service businesses specifically

We build for businesses where every missed call is a lost job.

01

The customer is in a hurry

Burst pipe, blocked drain, end-of-lease deadline — service customers are searching with urgency. Your site has 5 seconds to convince them to call.

02

You can’t always answer

You’re under a house, on a ladder, or between sites. AI takes the booking, qualifies the job, and confirms the slot — so the lead doesn’t go to a competitor.

03

Reviews are the new yellow pages

Most customers pick the top-reviewed local. We make sure your reviews show prominently, and AI quietly chases new ones after every job.

How AI works for service businesses

Six ways AI quietly earns its keep.

Each one is a real job your business is already doing on the side of the road, in the truck, or after dinner. AI takes it on so you can stop.

24/7 AI receptionist

Picks up the phone, takes the job details, qualifies the lead, and books the time slot — even at 11pm on a Sunday.

Recover 30%+ of after-hours leads

Smart quote estimator

Gives a ballpark from job description, photos, and your past job history — so customers get a number on the spot.

Cut quote time by 80%

Route & schedule optimisation

Groups same-suburb jobs together, slots emergencies in without breaking the day, and saves fuel and time.

Save 30–60min daily on the road

Auto review chasing

Texts a polite review request 2 hours after job completion — when the customer’s still happy and has their phone in hand.

3–5× more Google reviews

Recurring service reminders

Knows which customers are due for the next clean, service, or check-up — and books them in before they think to call.

Lift repeat work by 25–40%

Emergency triage

Spots true urgent jobs (gas leak, flooding, no power) and flags them to your phone immediately — the rest wait for morning.

Never miss a high-value emergency
How it works

From first call to live site in weeks, not months.

01

Free site audit

We pull apart your current site (or absence of one) and tell you straight what’s costing you bookings.

02

Plan & quote

Clear scope, fixed price, and an honest take on what AI can — and can’t — do for your trade.

03

Design & build

We build the site, set up the AI receptionist and automations, and connect everything to your calendar and phone.

04

Launch & support

We train your team, hand over docs, and stay on call. Tweaks and content updates included for 90 days.

Packages

Three ways to get started.

Pick a starting point — we’ll tailor the scope to your trade. Every package includes mobile-first design, click-to-call, and a Directory.com.au listing boost.

For sole traders

Foundations

A solid, mobile-first website that captures the call and shows your work clearly.

  • Up to 5 pages, mobile-first
  • Sticky click-to-call & SMS buttons
  • Service area map & pricing display
  • Online booking form to your calendar
  • Australian hosting included
Get started
For growing service businesses

Service Pro

A full website paired with your first AI integrations — the package most service businesses choose.

  • Up to 12 pages with service templates
  • 24/7 AI receptionist on your site & phone
  • Smart quote estimator
  • Auto review chasing after each job
  • 90 days of post-launch support
Book a strategy call
For multi-van operations

AI Operations

For teams ready to automate scheduling, quoting, follow-ups, and reminders across the whole business.

  • Custom AI assistants for each role
  • Route & schedule optimisation
  • Recurring service reminder engine
  • Emergency triage & call routing
  • Quarterly review & tuning
Talk to us
A plumber’s story
We were missing 6–10 calls a day while on jobs. Now the AI takes the booking, qualifies it, and slots it into the diary before I even check my phone. I’ve added two extra jobs a day without working an extra hour.
RT
Ryan Tate Owner · Tate & Sons Plumbing, Melbourne VIC
Common questions

Things service businesses usually ask.

Will the AI sound robotic or annoy customers?
No — modern voice AI is friendly and natural. We tune it to your tone (formal vs. casual), it introduces itself honestly as your assistant, and hands off to you for anything sensitive. Customers are usually relieved someone picked up.
Can the AI actually book into our calendar?
Yes. We integrate with Google Calendar, ServiceM8, Tradify, simPRO, and most of the popular field service tools. Bookings appear instantly with all the job details captured.
What about emergencies — does it know the difference?
Yes. Emergency triage flags jobs like gas leaks, no-power callouts, or flooding immediately to your phone — even outside hours. Routine jobs queue normally for the next available slot.
We’re not technical — can we actually run this?
That’s exactly who we build for. Updates take a couple of clicks. The AI is configured by us during setup — you just answer plain-English questions like “what suburbs do you cover?” and “what’s your minimum call-out fee?”. We train you in person at handover.
How long until we go live?
Foundations sites typically launch in 2–3 weeks. Service Pro builds with AI included usually take 4–6 weeks. Custom AI Operations engagements are scoped after our first call.
Get in touch

Get more bookings, miss fewer calls.

Book a 20-minute call. We’ll review your current site, point out the quick wins, and tell you straight if we’re the right fit for your trade.

Book a free site audit → Email the team Most calls answered within one business day